Street style fashion

 
TROO WEAR began by way of a passion to call home. Life happens to be our favorite hobby, and we are absolutely believing that through living life to the fullest potential, sharing our experiences using the world-and most importantly-staying TROO to ourselves, we are able to achieve lasting happiness.

underground clothing

This obsession of living an excellent and honest, philosophically sound life later manifested itself in the form of a lifestyle movement. Our grassroots effort is constantly on the branch out over the East Bay, endeavoring to show fellow dream-chasers that the goals will never be too much using their grasp.



We don’t like restricting our apparel with internal stitching. A lot of businesses benefit from permanent branding in order to sell average products at exorbitant prices under the picture of “luxury”. We love to for our attempt to speak for itself.



However, so that you can maintain legitimacy, we manually sign all TROO packaging according to our typography. There's no set method to prevent reverse manufacturing associated with a tags, labels, or stitching, but we seriously doubt that people darned sleazebags would dedicate the time and effort that individuals spend into individually signing all TROO packaging before it lands in a customer’s hands (should they ever finish learning our font style).



Our studio is located back our hometown of Fremont, CA. It had been created to function as birthplace of innovation in art, culture, technology, and philosophy. New ideas spring forth using this TROO lair everyday and do not require remain over a shelf to gather dust- they are trialed immediately for results and refined 24/7.



Underneath the gentle glow of stained glass bulbs and LED strips we ponder, promote, produce, and protect our projects happening (that has been a really alliterative sentence).



Occasionally we kick it with a few servings of Melon Cream Soda around the balcony or even the papasan chair to our minds to make room for new tips to come bouncing in.



Your TROO will not live in convention of society. The lifestyle brand is free to choose whatever it feels happens of expansion, for the betterment of its members. Often there is the issue lingering within the minds of several people: “what would you do should you have had the power to do anything that it suited you, without consequence and idea of good and evil, proper and improper, without one to hold you down?” Some individuals want to say that can be a dangerous ideal to hold, while there is nothing more unpredictable when compared to a man without everything to hold him back. To be sure that a free rein can be abused. On this sense, there's no doubting the corruption of numerous in power today. But that is the only method to bring about change. You can not desire to achieve anything by living underneath the scrutiny of people who increase the risk for laws, who restrict access into social circles, who control the media. You will simply be forever feeding off of the scraps of people who are truly in high positions. I understand I made many assumptions in how I see it, but those assumptions are a kind of faith I have, because I’ve undergone enough to determine patterns in how things wind up. I just believe that the result will probably be good if a person trusts his struggle hoping that certain day he’ll result in a better place.

underground clothing

Which is staying real.

That is staying TROO.

 

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